DESIGN DRIVEN. FAMILY FOCUSED.
Drawing on a deep-rooted passion for architecture and interior spaces, the Dalzell Group has a sixth sense for upmarket residential and investment acquisitions.
With deep roots in coastal North County San Diego, they have been counted upon for sales, remodels and ground-up custom home builds in Encinitas, Rancho Santa Fe, Carlsbad and Solana Beach. Through organic growth from referrals, opportunistic investing and market success, the team also has a thriving investment portfolio in Tucson, Arizona and high end custom estate development projects in Idaho.
Discover the Dalzell Difference
A client of the Dalzell Group is supported beyond measure. The team has a tried-and-true approach to the sales process that continues to create new benchmarks for highest prices, often sold in days over-asking price.
The team knows the importance of pre-marketing; leveraging their network of buyers, investors and colleagues; and use of modern and traditional marketing strategies that work harmoniously to drive sales activities forward. From capturing the lifestyle of a home through staging, photography and aerial video to making personal calls, hosting open houses and email marketing, the team knows how to connect people and properties to create win/win scenarios for both the buyer and seller with every transaction.
Then, they will help the client find their next dream home — finding the homesites where they can support adding value through remodeling, design and/or the draw of idyllic lifestyles ready to be enjoyed from the walkability of Leucadia on the coast to an equestrian estate in Olivenhain.
Leveraging their keen market knowledge and a renovation-to-realization approach has enabled the Dalzell family—brothers Kevin, Ryan and their father, Jim—to deliver the most outstanding properties in the most sought-after communities for their clients.
Their reach goes far beyond the fixer-upper niche. The Dalzells are uniquely equipped to take on a full spectrum of clients, budgets, and properties. Whether its tasteful renovations in marquee locations to turnkey coastal family homes and everything in between, the Dalzell Group uses world-class marketing and customer care to move you forward with your dreams.
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Here are 5 keys to selecting the best realtor…
Insist on First Class Property Merchandising/Presentation
Your home’s first impression is critical to attracting a buyer and your agent should be able to answer the following questions:
- What things can you do to add value to my home before it goes on the MLS?
- Which other homes have you successfully staged and how has it affected the selling price?
- What areas of my house need help to present better and how can you help?
- How do new construction homes on the market affect my listing?
The Dalzell Group is committed to utilizing complimentary staging and property preparation to put your home in the best light, so that it “shines” both online, in print and in person! We also use professional twilight photo to make sure your property makes a dramatic first impression.
Demand a Networking Plan
Most buyers are represented by a Realtor and it is essential that your listing agent demonstrate the ability to engage the broker community to maximize exposure of your property. Ask these important questions:
- What is your plan for networking within the broker community?
- How do you network with agents outside of San Diego?
- Tell me about your referral networks.
- How will you get agents to preview our property?
- How will your networking skills help my house sell for more?
The Dalzell Group is a family real estate team and our track record and reputation within the broker community has proven invaluable to our clients in negotiations with other agents. We leverage the power of the Sotheby’s International Realty network to achieve maximum exposure! Unlike most real estate agents, we also believe that our clients can play an important role in the networking process. You likely have more in common with the buyer of your home than we do, so we work with you to highlight in your own words what your home’s best features are so we can capture what you love most about it.
Hire a Negotiator, not an Arbitrator
Some agents do a good job of marketing a property but once the offer comes in they fail to skillfully negotiate the best terms for their client. Make sure your listing agent can satisfactorily answer the following:
- How do you respond to low offers or agents who downplay my home?
- How do list-to-sales price ratio and market time affect your negotiating?
- Does an open house help or hurt our negotiating position?
- Give me an example of how your negotiating strategy helped bring a previous seller a higher price for their home.
The Dalzell Group has aggressively negotiated multi-million dollar transactions, including a $17+ million sale, and we have a list-to-sales price ratio of 98%. We are confident that our negotiating strategy will net you the highest possible price!
Demand Maximum Online Exposure
It’s well known that a vast majority of buyers start their search online, but too many Realtors settle for sticking the listing in the MLS as their only “online marketing”. To achieve maximum exposure you need to expect much more! Ask these key questions of your agent:
- What type of photography do you use to market my home?
- What type of community, neighborhood and schools info will be used to help promote the property?
- How do you utilize video and virtual reality to increase exposure (very under-utilized by most agents)?
- What websites will my home be featured on and how do you utilize social media to create a buzz about my home?
The Dalzell Group has an unmatched customized online and print marketing strategy that has proven to achieve excellent results for our clients! We use custom videos of your home and the neighborhood/lifestyle to reach YouTube viewers and to rank highly on Google etc. for key search terms. We always use first class professional photography to feature your home with the proprietary Sotheby’s affiliated partners, including The Wall Street Journal, New York Times and Architectural Digest.
Accurate Pricing is a Must
Nothing is more important than arriving at an accurate list price. Any agent will provide a CMA (market comps) but determining the right price to maximize the sale of your home takes a skilled assessment of trends, pricing strategies, market knowledge and experience that is not common to most agents. Ask these important questions:
- What is the overall trend in the area and specifically in my community?
- What type of pricing strategy do you recommend and why? A range or a fixed price?
- How do appraisals affect the pricing of my home and how do you handle appraisers?
- How is cost per square foot used by agents vs. appraisers and how can it help or hurt?
